The Project

A speculative ASICS campaign exploring the relationship between movement, play and the Sound Mind, Sound Body philosophy.

The Thinking

As we grow older, movement becomes measured. Play doesn't.

We used childhood as a way back to instinctive movement — turning a birthday party and jumping castle into a world where adults could let go of performance and self-consciousness.

The idea was simple: play can make movement feel natural again.

The Execution

VSN took the idea from strategic thinking through to production, developing the concept, narrative, treatment, production design, casting, direction and cinematography.

The production was built as a content system from the start, allowing one creative world to generate multiple expressions across hero film, social, stills and BTS.

The Output

• 50-second Hero Film
• Editorial Stills
• Social-first Cutdowns
• BTS Aftermovie
• Organic Social Content

The Project

A narrative short exploring modern dating, behaviour and power through a controlled cinematic lens.

The Thinking

Instead of treating dating as romance, we treated it as behaviour.

Each encounter becomes an observation of attention, access and power. The city provides the environment, while each character reveals a different mode of engagement.

The visual language follows the same principle: observational when we watch, controlled when power shifts.

The Execution

VSN developed the narrative, performance direction and visual language around two contrasting camera approaches.

Long-lens observation created distance and voyeurism. Tighter compositions and close-ups created intimacy and control.

The production was deliberately modular, allowing multiple narrative beats to be created within a limited shooting window.

The Output

• Cinematic Short Film
• Social Campaign Reel
• Stills & Visual Assets

The Project

A high-volume influencer campaign for Adidas SL EVO, built around 12 creators and designed for rapid rollout across digital platforms.

The Thinking

The challenge was scale without losing cohesion.

Rather than treating every creator as a separate production, VSN approached the campaign as one visual system — giving each creator room for individual expression while keeping the campaign recognisable as a whole.

The Execution

VSN structured and managed the production across 12 influencers, establishing a consistent visual direction and an efficient capture approach designed to produce multiple assets per creator.

The focus was simple: make high-volume content feel intentional.

The Output

• 12 Creator Productions
• Instagram Content
• TikTok Content
• Multi-format Social Assets

The Project

An influencer campaign for Adidas Superstar, built to translate the iconic silhouette through creator-led content.

The Thinking

A classic doesn't need introducing. VSN used creator-led storytelling to put the Superstar into contemporary culture while keeping the attitude and recognisability that made it iconic.

The Execution

VSN developed and captured content across a distributed influencer production, balancing individual creator expression with a consistent visual direction.

The Output

• Influencer Content

The Project

A self-initiated branded film exploring a conceptual direction for Puma Mostro.

The Thinking

We wanted to move the product away from conventional product storytelling.

The Mostro was placed in an industrial compost yard — a raw environment for a futuristic silhouette.

The contrast became the concept: EMERGENCE THROUGH RESISTANCE.

The Execution

VSN led the project end-to-end, developing the visual concept and directing the performance and execution.

Sound design and VFX were used to complete the visual world and strengthen the conceptual direction.

The Output

• Conceptual Brand Film
• Proof of Vision
• Creative & Production Showcase

The Project

A multi-platform campaign for Puma Speedcat, reconnecting the silhouette with a new generation while retaining its motorsport heritage.

The Thinking

The campaign was built around a simple tension: HERITAGE / PROGRESSION.

Speedcat's racing origins became the foundation for a more contemporary, culture-led expression.

Movement, precision and personality translated the product from performance heritage into lifestyle without losing its origin story.

The Execution

VSN translated the creative direction into a structured visual system.

This included developing the director's treatment, shaping shot sequencing and overseeing on-set execution to ensure the creative direction carried through into the final work.

The Output

• Retail & In-store Digital
• Above-the-line Placements